wholesale

Beauty experts like Mary Phillips, Chris McMillan and Alli Webb have specific qualifications that not all new brand founders possess, making the retailer more willing to bet big on their success.

DIBS Beauty says it’ll be “the top-selling Ulta brand” in 2026, and that its new double-sided mascara is key to unlocking the number one spot. Is that even possible?

In 2016, musician Hayley Williams of the band Paramore and hair stylist Brian O’Connor launched the the hair colour line Good Dye Young — and watched it tank. Today, the rebooted brand is finally turning a profit, its founders told The Business of Beauty.

Setchu’s debut collection of five fragrances will be sold at Dover Street Market in September after an unveiling at Pitti Fragranze in Milan, founder Satoshi Kuwata exclusively told The Business of Beauty.

The DTC e-tailer announced The Beauty Atelier by Quince, which will sell skincare products from brands like Augustinus Bader and 111Skin, and reflects an industry-wide effort for beauty stores to open marketplaces of their own.

It’s the one category that transcends every demographic. Bonus: They can look like croissants now.

The clean beauty brand has faced significant challenges in the years since it was acquired by Shiseido, but its embrace of young consumers may have been its biggest misstep.

Chief executive Amanda Baldwin has been tasked with course-correcting the embattled haircare brand. Using her marketing muscle, she hopes to rebuild the bond Olaplex once shared with beauty consumers and investors alike.