Daniel-Yaw Miller

High-end labels are piling into tennis, but the women’s tour remains an untapped opportunity, writes Daniel-Yaw Miller.

Football boots, also known as soccer cleats, are becoming unlikely fashion statements in the US, a market dominated by basketball sneakers for decades.

As the brand races to hit eleven-digit annual sales, CEO Joe Preston opens up for The State of Fashion 2025 about what New Balance is doing that its rivals aren't, the company's unique approach to brand and athlete partnerships and how it plans to stay ahead in the innovation battle.

Athletes are increasingly getting into fine fragrances, but so far indie fragrance brands haven't returned the favour. That may change as they realise sports stars offer access to a burgeoning new consumer market for scents: young men.

The investment comes off the back of soaring sales for the British menswear brand, which opened its first flagship stores in Los Angeles and Manchester this year and expects to hit annual sales of £100 million by the end of 2024.

The deluge of sports-inspired product releases and collaborations between brands and sports teams or athletes has saturated the market and started to spur a backlash. But insiders say there is still room for tie-ups which go beyond simple logo swaps or licensing deals.

He’ll be replaced in January by co-founder, president and current COO Greg Schwartz, BoF has learned. The leadership change occurs amid turbulent market conditions in sneaker resale.

The luxury conglomerate is investing in the cult Swedish menswear label through its venture capital arm, The Business of Fashion can exclusively reveal. Our Legacy has built a €40 million business, multiplying its sales five-fold in recent years.