The Afrika Fashion League, through its fashion design contest dubbed as the ‘90 Minute Challenge’ affords young fashion entrepreneurs with the opportunity to be recognized and showcase their fashion prowess.
The 2020 ‘90 Minute Challenge’, the second edition since inception had contestants from both within and outside Nigeria. Contestants were required to send in pictures of some of their work samples for assessment by a panel of jury. After the selection process by the jury panel, the finalists were tasked to participate in a live design and sewing exercise that lasted for 90 minutes.
The first prize winner, Adaeze Solomon of Tabbykraft went home with an industrial sewing machine and a cash prize. While Wendy Ubochi of Ankaraz Empire and Mercy Atolagbe of Pleasantline Couture also received cash prizes as the 1st and 2nd runner-up respectively.
Speaking at the end of this year’s edition, Adebayo Ilupeju, Founder Afrika Fashion League stated that “the 90 minutes challenge is providing young fashion designers with the opportunity to be recognized and exhibit their creative works amongst other benefits. This year with the aid of technology, we were able to get the active participation and entries of contestants from some East Africa countries which will be improved on in subsequent editions.”
Speaking from Malawi the East and Central Africa coordinator, Wezi Mzumara said, “as the African fashion business is now moving from its embryonic stage to playing a major role in job creation in the creative sector. Designers and Fashion brands are now more than ever being recognized for their talent. Which is why the 90 Minute Challenge becoming a Pan-African competition is important to the industry as it can foster cross boarder collaborations and retail opportunities for fashion brands and businesses, with the use of technology”.
Adaeze Solomon of Tabbykraft, the first prize winner of this year’s edition in her reaction stated “I feel so elated for this recognition and support bestowed to me and my business as the overall winner. With the continuous hosting of the 90-minute challenge, young up and coming fashion designers like myself now have a voice and also do greater exploits.” Entries for the 2021 edition of 90 Minute Challenge will commence in the second quarter of the year 2021.